Packaged Goods are set to undergo major transitions in the next decade, driven by both environmental challenges and new opportunities opening up through digitalisation, innovative materials, circular economy and an ever-growing shift in retail and consumer expectations. Digitalisation is changing the role of consumer packaged goods. How can brands use this opportunity in the consumer journey?
Through smart packaging there are several new ways for consumers to trace, interact with, and recover products and packaging. Digital and additive manufacturing provides opportunities for the optimisation of materials and the local production of goods, perhaps even occasionally making use of high quality waste streams available in the area.
CEO, CMO, CDO, CTO, CIO, Marketing team, Innovation team, Digital team, Packaging Innovators.
A house, Östermalmsgatan 26A, February 7th, 08.30-09.30
Markus Wulff has broad experience in Internet-of-Things and helps brands to create consumer friendly services by making the industry, products and packaging smarter. He has previously worked with smart packaging at Absolut Vodka, and worked with Tetra Pak to launch the digitalisation project “Connected package platform”.